[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.biblos.cz\/jak-vybrat-spravne-nazev-internetove-stranky\/#Article","mainEntityOfPage":"https:\/\/www.biblos.cz\/jak-vybrat-spravne-nazev-internetove-stranky\/","headline":"Jak vybrat spr\u00e1vn\u011b n\u00e1zev internetov\u00e9 str\u00e1nky","name":"Jak vybrat spr\u00e1vn\u011b n\u00e1zev internetov\u00e9 str\u00e1nky","description":"Pokud si zakl\u00e1d\u00e1me webovou str\u00e1nku, pak \u0159e\u0161\u00edme mnoho v\u011bc\u00ed. Nej\u010dast\u011bji se zab\u00fdv\u00e1me jej\u00edm obsahem, p\u0159\u00edpadn\u011b...","datePublished":"2023-11-23","dateModified":"2023-11-23","author":{"@type":"Person","@id":"https:\/\/www.biblos.cz\/author\/#Person","name":"","url":"https:\/\/www.biblos.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"biblos.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.biblos.cz\/wp-content\/uploads\/internet3_10_10_4.jpg","url":"https:\/\/www.biblos.cz\/wp-content\/uploads\/internet3_10_10_4.jpg","height":0,"width":0},"url":"https:\/\/www.biblos.cz\/jak-vybrat-spravne-nazev-internetove-stranky\/","about":["Web"],"wordCount":440,"articleBody":"Pokud si zakl\u00e1d\u00e1me webovou str\u00e1nku, pak \u0159e\u0161\u00edme mnoho v\u011bc\u00ed. Nej\u010dast\u011bji se zab\u00fdv\u00e1me jej\u00edm obsahem, p\u0159\u00edpadn\u011b t\u00edm, jak \u010dasto bychom ji m\u011bli aktualizovat. Pozor d\u00e1v\u00e1me tak\u00e9 na to, aby byl n\u00e1\u0161 cen\u00edk i stav z\u00e1sob, kter\u00e9 zde m\u00e1me uvedeny aktu\u00e1ln\u00ed. Ov\u0161em i p\u0159es tuto na\u0161i snahu m\u016f\u017ee na\u0161e webov\u00e1 str\u00e1nka m\u00edt n\u00edzkou n\u00e1v\u0161t\u011bvnost. Jedn\u00edm z\u00a0\u010dast\u00fdch probl\u00e9m\u016f je toti\u017e nevhodn\u011b zvolen\u00fd n\u00e1zev webu. Ten si vyb\u00edr\u00e1me ji\u017e p\u0159i jeho zakl\u00e1d\u00e1n\u00ed, a i kdy\u017e jej m\u016f\u017eeme pozd\u011bji kdykoliv zm\u011bnit, nen\u00ed to zrovna jednoduch\u00fd proces. Nav\u00edc m\u00e1 hned n\u011bkolik zna\u010dn\u00fdch nev\u00fdhod, a tak je vhodn\u00e9, abychom tuto zm\u011bnu prov\u00e1d\u011bli pouze v\u00a0p\u0159\u00edpad\u011b, \u017ee n\u00e1m nic jin\u00e9ho nezb\u00fdv\u00e1. Proto je dobr\u00e9 se nad n\u00e1zvem velmi dob\u0159e zamyslet ji\u017e na po\u010d\u00e1tku, abychom se t\u011bmto probl\u00e9m\u016fm pozd\u011bji vyhnuli. V\u00a0prvn\u00ed \u0159ad\u011b by m\u011bl jasn\u011b sd\u011blovat, o \u010dem dan\u00fd web je. Jedn\u00e1 se o firemn\u00ed str\u00e1nku, nebo o osobn\u00ed blog? A co konkr\u00e9tn\u011b je jeho t\u00e9matem? V\u017edy by m\u011bl obsahovat n\u00e1zev firmy v\u00a0p\u0159\u00edpad\u011b pr\u00e1vnick\u00e9 osoby nebo jm\u00e9no \u010di internetov\u00e1 p\u0159ezd\u00edvka vlastn\u00edka v\u00a0p\u0159\u00edpad\u011b fyzick\u00e9 osoby. Tak se n\u00e1v\u0161t\u011bvn\u00edk hned dozv\u00ed, o koho jde, a nesplete si jej s\u00a0konkurenc\u00ed, co\u017e je d\u016fle\u017eit\u00e9. D\u00e1le by m\u011blo b\u00fdt hned jasn\u00e9, co na dan\u00e9m webu nalezneme. V\u00a0p\u0159\u00edpad\u011b firem nap\u0159\u00edklad to, co prod\u00e1v\u00e1, p\u0159\u00edpadn\u011b jak\u00e9 nab\u00edz\u00ed slu\u017eby. P\u0159\u00edpadn\u00fd z\u00e1kazn\u00edk mus\u00ed m\u00edt jasnou p\u0159edstavu, co o\u010dek\u00e1vat. Kdy\u017e toti\u017e n\u00e1zev webu najde ve vyhled\u00e1va\u010di, nebude pravd\u011bpodobn\u011b zkou\u0161et, jestli je dan\u00fd odkaz to, co hled\u00e1, n\u00fdbr\u017e klikne na ten, kde bude jasn\u00e9, co p\u0159esn\u011b nab\u00edz\u00ed. Bohu\u017eel, zvl\u00e1\u0161t\u011b drobn\u00ed a za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 si toto neuv\u011bdomuj\u00ed, a tak d\u011blaj\u00ed chyby, kter\u00e9 se jim mohou velmi snadno vymst\u00edt. I proto by m\u011bla b\u00fdt sou\u010d\u00e1st\u00ed pr\u00e1ce webdesignera i n\u00e1vrh n\u00e1zvu internetov\u00e9 str\u00e1nky. Tak alespo\u0148 budeme m\u00edt jistotu, \u017ee n\u00e1m tyto chyby zbyte\u010dn\u011b nezni\u010d\u00ed ji\u017e v\u00a0za\u010d\u00e1tku p\u0159\u00edpadn\u011b \u00fasp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed. A to je n\u011bco, co bychom si m\u011bli uv\u011bdomit, pokud chceme za\u010d\u00edt podnikat.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vybrat spr\u00e1vn\u011b n\u00e1zev internetov\u00e9 str\u00e1nky","item":"https:\/\/www.biblos.cz\/jak-vybrat-spravne-nazev-internetove-stranky\/#breadcrumbitem"}]}]